The name YY derives from the creative director sisters, Ji-young and Bo-young, behind OPEN YY. The term 'Young' carries dual meanings: 'brightness' and 'flower bud.' The name 'OPEN YY' embodies the concept that, while we may share similarities, we each possess our own distinct qualities and individuality. OPEN YY draws inspiration from the early 1990s and 2000s, focusing on easy-to-wear, comfortable silhouettes.